Can Plant-based startups really change the world?

17 Nov 2019
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The US vegan food market is exploding, especially among millenials, and is expected to increase from $2.2bn in 2015, to over $24bn in 2026.

At this moment in time, nobody is discussing the positive impact of switching to a plant-based diet, going vegan, or even reducing a bit the consumption of meat. In this scenario, where companies and startups are championing the possibilities of changing the world, The Startup questions in this article if they can really live up to that expectation and how could they possibly do that. Whether it is offering plant-based options or going into alternatives like clean meat, the question remains: can these companies really change the way we relate to food and potentially change the world for the better?

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